10 Ways Clubs Can Make Money From Matchday Content

Learn how football (soccer) and sports clubs can use match footage, goal clips, reels, sponsor posts and social media content to create more income opportunities.

What This Training Covers

Most clubs already have content sitting there every week. This training shows how to package it properly so it can help your club grow, attract sponsors and create better weekly posts.

Match Footage

How full matches, highlights and goal clips can be turned into useful content for supporters, sponsors and social media.

Sponsor Content

How clubs can give sponsors more than a logo by including them in posts, reels, previews, highlights and weekly content.

Social Media Growth

How better matchday posts can help clubs look more active, more organised and more attractive to local businesses.

Use One Match to Create More Content

One fixture can give your club far more than one final score post. With the right plan, one matchday can become a full week of useful content.

That means more chances to keep supporters engaged, more chances to promote sponsors, and more content your club can use across Facebook, Instagram, X, TikTok and YouTube Shorts.

One Match Can Become

A fixture preview post
A team news post
A sponsor mention
A half-time update
A full-time post
A player of the match post
A goal clip or short reel
A highlights video
A sponsor thank-you post

What To Do After Watching

After the video, use these steps to start thinking about how your club could make better use of the content it already creates.

List the content your club already has: match footage, photos, goal clips, sponsor logos and social media posts.
Pick one upcoming fixture and plan at least five pieces of content around it.
Think about where sponsors could naturally appear in that content.
Look at your current sponsor offer and ask whether you are giving businesses enough exposure.
Join the Matchday Content Hub waiting list so you can get early details when founding member access opens.

Coming Soon: Matchday Content Hub

Matchday Content Hub is being built as a members-only toolkit to help football (soccer) and sports clubs make money from matchday content, save time and create better quality posts.

Tools

Sponsor pitch generators, matchday post tools, reel caption tools, fixture preview tools and sponsor pricing calculators.

Templates

Ready-made content templates for matchdays, sponsors, full-time posts, weekly updates and club promotion.

Training

Practical guidance to help clubs use content more effectively without relying on generic advice.

Founding Member Access Will Open Soon

We’re building the first version of Matchday Content Hub now. Keep an eye on your emails for updates, early access details and founding member pricing.

Back to Matchday Content Hub